Building Out the Web Since 2002

  • Describes my process of thinking critically and creatively on an almost constant basis.

  • Usability audit of UN Women's grants management application to functionally test the application to understand how users respond to the UI behaviorally.

  • Fluid layouts and a narative content strategy helped me engineer this Responsive (RWD) gem for the prominant corporate art collection at

  • Frontend development for Blue Cross Blue Shield e-commerce site Guidewell. Utilizing YUI component architecture and HTML5 and CSS3 frameworks.

  • e-Learning application designed and developed for remote researchers at Case Western Reserve University. Utilizing video streaming technology and two-camera production sets for video content.

ux development

The ux design and development fields are built intrinsically on iteration, testing and learning from user reactions. With over a decade of years experience, I've learned how people respond to online content. Currently I'm working in an agile software environment to deploy the results of each iteration, collecting immediate user reactions, and powerfully demonstrating how the tool is being used.

The design disciplines in this process are so neatly coupled it is often difficult to distinguish between them entirely. (Jesse James Garret nicely articulated the functional roles in the process in his publication JJG Elements of UX.)

I engineer designs that make the impossible multi-device UI possible. I approach the architecture with a unique content strategy for each application.

In Action

Community Building

Art and Our BusinessFounded a community based nonprofit to empower girls in technology. Reaching 300 girls in the first 36 months.


A Few Words From Others

Rachel takes time to understand her client and her client needs and then craft appropriate solutions. She was a great listener and was very thoughtful about crafting a site that not only met my needs but also one that I could "grow into" as I developed more material.

Kauser Razvi, President, Strategic Urban Solutions, Inc.

Working with Rachel truly feels like a partnership. I would recommend her to anyone who needs a creative and reliable resource for the web.

Paul Azzolina, President, Reserve Millwork, Inc.

She combines a creative bent with a thorough knowledge base. She’s responsive, on time, and always thinking of ways to promote her clients’ best interests.

Jean Holzinger, Executive Director of Marketing, Hollins University


I've been helping clients design and produce effective media from audio to film to new media and more for over a decade.

Is story at the heart of your content strategy?

Every UI has a story to tell, ensuring the user is engaged and interacting with your message. My narrative approach to content creation ensures the user's goals are met in every application. I write to ensure questions are answered and challenges overcome. Users walk away with that sense of achievement.

Rich Media Ad Content

Produced numerous new media segments for online and in-branch digital merchandising channels at a national bank. Directed the digital strategy for large consumer and business campaigns, including establishing the first new media productions and online analysis for the campaigns.

:30 second TV spots

Case Western Reserve University's Reaserch Showcase is a premerior event for innovate research in the NEO health sector. The spot is an inside look at the cutting edge research that can only be seen at the event.


I'm a technologist with experience in web and application development, media and community building. Founder of HER Ideas in Motion, an education program for girls in technology and media arts. I've lived and traveled extensively across four continents and hold a M.F.A. and B.A. from Hollins University.

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